STUDENT PROJECTS
Teaching the Gaming Generation: Three Different Approaches—Accounting, Marketing, & Strategy
Hillary Mellema, Susan Montee, and Michael Lane (2016), Southwest Decision Sciences Institutes 47th Annual Meeting, Oklahoma City, Oklahoma, March 9-12.
Understanding the Decision Making Processes of Indecisive Consumers
Hillary Mellema and Jennifer Wiggins Johnson (2014), 2014 North America ACR Conference, Baltimore, MD, October 2014.
A Typology of Social Venture Beneficiaries
Karla Mendoza Abarca, Jooh Yung Park, Adrienne Hall-Phillips, and Hillary Mellema (2014), AMA 2014 Global Research Symposium on Marketing and Entrepreneurship, San Francisco, CA, July 2014.
Assessing Social Value Creation from the Consumer Perspective
Adrienne Hall-Phillips, Hillary Mellema, and Karla Mendoza Abarca (2014), AMA 2014 Summer Educator's Conference, San Francisco, CA, August 2014.
Understanding Indecisiveness in Consumer Behavior: Preliminary Findings from Interviews with Self-Identified Indecisive Consumers
Hillary Mellema, Jennifer Wiggins Johnson, and Robert Jewell (2014), Kent State University Graduate Research Symposium, Kent, OH, April 2014.
Business Models for Social Ventures: Creating Social Value through Pricing
Karla Mendoza Abarca, Hillary Mellema, and Rebecca Dingus (2014), United States Association for Small Business and Entrepreneurship 2014 Conference, Fort Worth, TX, January 2014.
2013 Who Went Where Marketing Job Candidate Survey Results
Rebecca Dingus, Hillary Mellema, and Ryan Langan (2013) American Marketing Association Summer Conference, Boston MA, August 2013. Ph.D. Project, Marketing Doctoral Students Association Conference, Boston, MA, August 2013.
Suggested Bounds in Participative Pricing Mechanisms: When Should You Limit Your Customer?
Sung Ham, Jennifer Wiggins Johnson, and Hillary Mellema (2013) Kent State University Graduate Symposium, Kent, OH, September 2013.
Blended Learning and User Satisfaction
Hillary Mellema, Karl Smart, Christine Shull, and Michelle Salmona (2009), International Association for Computer Information Systems, Pittsburgh, PA, September 2009.
CONFERENCE PRESENTATIONS
User Experience: Consumers and the Use of Comparison Decision Aids in Online Shopping Environments
Mellema, Hillary N. and César Zamudio, “User Experience: Consumers and the Use of Comparison Decision Aids in Online Shopping Environments,” Target Journal: Journal of Interactive Marketing by January 2017. Funded by MWSU 2016 Logan Research Grant, $10,000.
Why is Deciding so Hard? Indecisiveness in Consumer Behavior
Mellema, Hillary N. and Jennifer Wiggins Johnson, “Why is Deciding so Hard? Indecisiveness in Consumer Behavior,” Target Journal: Journal of Behavioral Decision Making.
Best Marketing Practices: A Framework for Social Ventures
Mellema, Hillary and Katie Parra, "Best Marketing Practices: A Framework for Social Ventures," Target Journal: Journal of Social Entrepreneurship.
WORKING PAPERS
PUBLICATIONS
Aligning Economic and Social Value Creation through Pay-What-You-Want Pricing
Karla Mendoza Abarca and Hillary Mellema (2015) Journal of Social Entrepreneurship, 7 (1), 101-125.
Business Models for Social Ventures: Creating Social Value through Pricing
Karla Mendoza Abarca, Hillary Mellema, and Rebecca Dingus (2014), In Amy Brownlee (Ed.), USASBE 2014 Conference Proceedings, Whitewater, WI: USASBE
Blended Learning and User Satisfaction
Hillary Mellema, Karl Smart, Christine Shull, and Michelle Salmona (2009), Issues in Information Systems, 10 (1), 126-130.
ERP in an Integrated Business Course: Student Reactions to In-Class Introduction of SAP R/3
Dana McCann and Hillary Mellema (2009), Issues in Information Systems, 10 (1), 171-175.
